Do SMS Marketing Services Work for Marijuana Advertising?
Learn What Is The Most Effective Cannabis Marketing Method
Marketing in the marijuana industry is more complicated than advertising for most other industries. While there is a growing market of customers ready to buy cannabis products, federal and state regulations make it difficult to connect with those customers. SMS marketing services can make your cannabis advertising campaigns more successful while keeping your business legal.
How Many People Open and Respond to SMS Text Marketing Messages?
Approximately 98% of marketing messages sent by text are opened. More than 80 percent of those text messages are opened within 90 seconds.
When discount coupons or vouchers are attached to SMS marketing messages, between 30 and 50% are redeemed for a purchase.
When a website link is provided in a marketing text, close to 30% of recipients will click the link.
Once a recipient clicks a website link included in a text message, they will buy something more than 45% of the time.
More than 30% of consumers subscribed to a bulk messaging service will respond to surveys or polls.
Is SMS Text Marketing More Effective Than Direct Mail and Email Marketing?
For most dispensaries and other marijuana businesses, response rates are low for email and direct mail campaigns.
Low response rates force businesses to spend more time and money marketing in order to reach even a few paying customers.
When the cost of marketing goes up, so do prices on products and services.
Higher prices are likely to limit the number of sales conversions. This creates a cycle that makes marketing cannabis through direct mail or email inefficient and costly.
Cannabis text marketing is more effective because it allows you to target people with an interest in your products and deliver messages in seconds.
With the right text messages, you could reduce the cost of securing a customer by adding cannabis SMS advertising to your marketing plan.
Results from a 2016 survey revealed that 75% of consumers prefer to receive marketing messages through text.
The number of marijuana users who prefer this more discreet form of advertising is likely even higher.
Few people open every email that hits their inbox because they know that most of them are advertisements that they didn't sign up to receive and have no interest in reading.
That increases the risk of recipients trashing your marketing emails even if they did sign up to receive them.
A text blast is different because your message is delivered as a text that pops up on each recipient's phone after they opt into your contact list.
You aren't competing with a flood of unwanted messages, so think of SMS marketing as a legal way to cut to the front of the line.
Direct mail marketing requires you to mail out printed material that is likely to sit in a mailbox or on the corner of a kitchen table for hours, days or possibly weeks.
While most people read their text messages the same day they're received, it can take some time for the same people to look at a direct mail promotion.
Which Text Messages are Most Effective for Cannabis Marketing?
Your cannabis online marketing platform will include analytics features that allow you to monitor the effectiveness of every text message sent to your list. Some of the data that you can track may include
Delivery rates
Open Rates
Engagement Rates
Survey or Poll Results
That information allows you to change or delete your least effective messages, focusing your attention on messages that drive engagement and increase sales. Since text messages are received in real time, you can monitor results and make changes much faster than you could with an email or direct marketing campaign.
The most effective messages for dispensary SMS marketing are those that address the needs and desires of your target market. If you can determine what information they need and what motivates them to buy cannabis products and services, you can deliver targeted recreational or medical marijuana advertising messages that help your business thrive.
Try Marijuana Advertising for Free
If you are not yet reaching 95% of your target audience, we are offering cannabis establishment owners the opportunity to try using the best marijuana marketing strategy in text messaging for free. To take advantage of the offer, simply call our team of Client Success Managers and tell them that you would like to try our "Pay & Go!" texting plan that come with 1 Keyword and 10 free credits to test out our service.
One of our friendly team members will answer any questions you may have about using SMS text marketing, explain how to set up your online account and guide you through getting started with sending out your first marketing text messages. If you encounter any difficulties, our team is always on hand to help you out.
There is no need for you to provide your credit card, sign a contract or commit to any long-term relationship between yourself and Group Texting. Your fully-enabled account will be ready for you to use as you wish (subject to our Terms of Service) within minutes of setting up your account.
When you call, don't forget to ask about our sign-up tools for your websites and social media channels. With these tools, your visitors and followers will be able to opt-in to receive your SMS marketing texts, increasing your promotional reach further still.
GroupTexting has partnered with EZ Texting to power its mass texting platform. Signing up for GroupTexting will automatically create an EZ Texting account.
