If you were wondering how effective text message marketing can be, the results from a recent Experian study should put those doubts to rest:
Forty-eight percent of consumers ages 18-24 say that a conversation relayed over SMS is just as meaningful as a phone call, according to a new study from Experian Marketing Services.
“Usage has become a primary mode of communications amongst younger consumers, with more than 48 percent of 18-24 year olds indicating that texting is as meaningful as a traditional telephone conversation,” said Bill Tancer, general manager of global research at Experian Marketing Services, Costa Mesa, CA