We wanted to quickly followup on our post from earlier this summer, Small Businesses Really Like Mobile with the results of a new study:
By the end of 2011, approximately eight in ten small and medium-sized businesses in the United States will pony up and invest in some form of mobile marketing.
As the findings of a new survey conducted by Borrell Associates reveals, 83% of respondents either plan to invest or already have invested a portion of their yearly marketing budget into the mobile channel.
A majority of respondents admit that mobile marketing now captures at least 20% of their total marketing budget for the year.