Whether you are just starting out with an SMS marketing program for your fitness center or are looking to add some flavor to an existing one, it's a good idea to start with your keywords. Your keywords are the foundation for your program. They act as the initial word that your clients send to you to subscribe to and… View Article

What kind of relationship do you have with the members of your fitness center? The answer to this question could have a significant impact on the success of your business. Clients expect a positive experience from companies, especially one like a fitness center where they will likely be going multiple times a… View Article

SMS marketing has so much potential, but you cannot take advantage of it if you do not have subscribers. It is not enough to simply promote your campaign and spread the word; you need people to opt in. This is because texting is a permission-based medium, so you cannot send out any text messages to non-subscribers.… View Article

There are many factors involved in developing dynamite content for your texting campaign. You need to have the precise words that detail the right message so that you get the response you want. However, this can be difficult because it is a short-form communication channel. With text messages' limit of 160 characters… View Article

Text messages provide an invaluable tool for interacting with your customers in a wide variety of channels. Almost everyone owns an SMS-enabled phone, and most people carry their phones with them everywhere. With more and more people open to hearing from businesses via text, it is quickly becoming the medium of choice… View Article

Keywords are the cornerstone of your SMS marketing program. Depending on the purpose of your program, the size of your company, and many other factors, you might have one or hundreds of keywords. No matter how many keywords you have, it is important to spend time choosing each one to ensure your keyword attracts the… View Article

How many automated messages do you have as part of your group texting campaign? You probably have at least one: the confirmation response you send after someone opts into your program. Automated messages are different from what you send out as part of your campaign. These messages are set up ahead of time and then are… View Article

Have the many benefits of SMS marketing, such as high open and conversion rates, piqued your interest? As a potential first-time user of this channel, you probably have several questions about it. There is a lot of information swirling around about text marketing, so it is important that you have your facts straight… View Article

Experts reviewing the trends of marketing channels speculate that text message marketing is overtaking social media marketing as a more popular -- and possibly more effective -- medium. Is there any truth to that? Let's compare the two in a battle to see which one is the better marketing channel. Reach  First,… View Article

One of the main focal points of any successful SMS marketing campaign is the keyword or keywords you use. For text marketing, the "keyword" is the term that users text to your special shortcode or number that creates an action. This is usually signing up for messages, but it might also be to: Ask for help Unsubscribe… View Article