The major wireless carriers came together in 2003 to create short codes to allow marketers to easily communicate with consumers. Since then text messaging has exploded in popularity. Short codes haven’t seen growth to match. Why? A long, opaque and expensive setup process prevents all but the largest brands from… View Article

Group Texting is here to bring long codes to the world of text message marketing. A few definitions are in order: Long Codes Long codes, also known as long numbers and DIDs are virtual mobile phone numbers. Long codes can send and receive text messages just like any other mobile phone number. In order to send and… View Article