SMS marketing is a lucrative marketing channel that has many benefits, including a high open rate and a high engagement rate. If you want to integrate this type of marketing into your overall strategy, you need to be sure to create the best, most effective messages. It is important to create value for your target… View Article

Easter has a church attendance that rivals Christmas. Many people who do not take the time to attend services during the year make an extra effort to make an appearance on this important Christian holiday. Easter is more than just one day; There are also Holy Week services leading up to the big day. With so many… View Article

As a landscaping business, it is important to attract new clients as well as retain your current customers. There are many ways to spread the word about your business. One invaluable tool is text message marketing. This medium is highly versatile and engaging. If you are considering implementing this communication… View Article

Text messaging for businesses and organizations does not just have to be about marketing. Mass texting provides an easy way to communicate with everyone in your organization, school, or business to provide them with essential information. It comes in handy when you need to send out emergency alerts about the weather… View Article

Laurie McCabe, co-founder and partner at SMB Group, has long had a passion for technology. She worked as a technology industry analyst for several years before becoming involved with the then new software-as-a-service market around 2000. "At that time, most of the vendors in this space were focusing on small business… View Article

Lorena Brockman is a blogger for JennsBlahBlahBlog.com and has notable know-how in blogging, business, marketing, and has been deemed "Greatest Auntie Ever" by many. To learn more about Lorena, visit her company's blog at JennsBlahBlahBlog.com. It's a digital world and one that is always changing. It's important to… View Article

A simple search for "text message marketing" reveals its many benefits and advantages. However, many companies still wonder if it can really help reach new customers, especially as a person has to sign up in order to receive messages. It may seem counter-intuitive to try to reach new customers with a permission-based… View Article

Summer may still seem as though it is months away, but for camp directors and administrators it is already prime time for planning their program and getting campers signed up. One tool to help promote your camp, attract more campers, and help to communicate with families during camp time is group texting. It is… View Article

Finding the right way to market your construction company can be a difficult thing to do. Depending on the market, it can be so saturated that you have to do something to stand out from the crowd while coming across as responsible and reliable. Group texting provides a way to communicate with current clients, provide… View Article

You may have heard about how great text message marketing is, but you may still be hesitating to adopt it. Most of the statistics used to demonstrate the power of SMS marketing remain generalized across all industries, making some marketers or business owners wondering if the trends hold up in their industry.… View Article