Bulk text messaging for medical marijuana promotions is a service that many cannabis growers, dispensaries and delivery agents can use to compliantly advertise their products and services in an industry where marketing opportunities are exceptionally limited.
Due to controls designed to prevent minors and other vulnerable members of society from being exposed to medical cannabis advertising, traditional marketing channels are generally unavailable. These include TV, radio, the Internet, social media and any place of unrestricted public access.
The available alternatives of direct mail and email are not particularly effective. Both have low response rates, direct mail is not appropriate for time-sensitive promotions, and many people who only have access to email at work may feel uncomfortable about receiving medical marijuana promotions in the workplace.
With bulk text messaging for medical marijuana promotions, communications with customers can be immediate and intimate. Nearly everybody has a mobile device capable of receiving an SMS text message and controls can be implemented to ensure minors and other vulnerable members of society do not receive marketing messages.
How Bulk Text Messaging for Medical Marijuana Promotions Works
Bulk text messaging for medical marijuana promotions works by sending one marketing message simultaneously to all your customers - or to selected groups of your customers. Messages are sent from a text marketing platform that also monitors open rates and receives replies from your customers. Access to the text marketing platform is provided by your text marketing service provider.
The process of bulk text messaging for medical marijuana promotions is simple. You log into the web-based text marketing platform, upload the list of customers you wish to receive the promotion, compose your marketing text and click send. Within minutes your customers will be reading about your latest medical cannabis promotion wherever they are, whatever they are doing.
It is important to note that, in order to operate a text marketing service, your customers must give their permission for you to send them marketing text messages. Permission is usually obtained via a keyword that you ask your customers to text to a dedicated number. Once the customers text the keyword, they opt into your service and are added to your database of customers.
Text Marketing to Individual Groups of Customers
Your database of customers can be sorted into groups according to their preferences. This can be done automatically if you use a selection of different keywords for different products or services. For example, if you run a medical cannabis dispensary, you can ask customers interested in edibles to text “edibles” to your dedicated cellphone number and those with a preference for flower-based products to text “flowers” to your dedicated number.
Text marketing to individual groups of customers can reduce your marketing costs and, by sending promotional offers just to customers who are interested in them, attract a better response rate. It will also help avoid the scenario in which customers opt out of your bulk text messaging for medical marijuana promotions service because they receive too many text promotions of no relevance to them.
Keywords and the dedicated number are usually provided by your text marketing service provider. Keywords are most often rented by the month, but some service providers include them in their subscription packages. You may also be able to get “click-to-join” widgets from your service provider that you can place on your website provided access to them is age-restricted.
Other Features of Bulk Texting Platforms
Bulk texting platforms have many different features that help create brand awareness, encourage engagement and generate sales. One feature that will get your products or services noticed is the ability to personalize marketing texts with the recipients´ names. This often grabs customers´ attention and is very easy to set up in the bulk texting platform.
Another feature of the bulk texting platform is the ability to create polls. With this feature, you can send a general text message -- not necessarily promoting any particular product or service -- but asking your customers to reply with a keyword that represents which one of several options they are most interested in. All replies to the bulk texting platform are sorted and displayed in real time.
With the information gathered from a poll, you can create medical cannabis promotions that appeal to your customers. You will know from the reports generated by the bulk texting platform which customers are most interested in which products or services, and tailor future medical cannabis marketing campaigns to meet their preferences.
Try Bulk Text Messaging for Medical Marijuana Promotions for Free
If you run a business in the regulated medical cannabis industry, and you would like to try bulk text messaging for medical marijuana promotions, contact us today and ask to take advantage of our free trial offer. Our offer consists of a free bulk texting account, a free keyword and dedicated number. We will load your account with ten texts for you to try bulk text messaging for medical marijuana promotions for free, and supply free website widgets to help grow your customer database faster.
We won´t ask for your credit card or for any commitment to continue with our service once you have used your ten free texts. The only time you will ever pay for anything is if you purchase more text credits or rent additional keywords. Don´t forget to ask us any questions you have about bulk text messaging for medical marijuana promotions and don´t forget to contact us today. The sooner you try bulk text messaging for medical marijuana promotions, the sooner you will be creating brand awareness among your customers, encouraging engagement and generating sales.