The Challenges of Cannabis Marketing
With the cannabis industry still becoming legal in many areas — gradually gaining credibility and eliminating stigma — dispensaries often find it challenging to market their products. And legal restrictions have created roadblocks to using many of the traditional marketing channels. Marketing options — particularly effective ones — are frustratingly limited.
Text Marketing to the Rescue
Text marketing is a discreet and effective means of communicating with your customers. Text messaging's 99% open rate ensures your message will be heard; in fact, 90% of text messages are read within five minutes of receipt. There is no other marketing channel that even approaches this rate of engagement. In addition, text messaging is rapidly becoming the communications method of choice — for both business and pleasure. Your customers are already communicating with each other by text; now your dispensary can join the conversation.
Many dispensaries rely on word-of-mouth to drive foot traffic. As a result, most customers don’t know how one dispensary differs from others; in fact, they likely assume that all offer not only the same products, but the same quality of products. Indeed, most customers simply go to the dispensary closest to where they live or work, because the only differentiator they see is one of convenience.
Use text messaging to engage and educate them. Send promotions, introduce new products, drive traffic to your website, and much more. Use text messaging to communicate with your partners too: growers, wholesalers, delivery providers, and others. And it’s simple — Group Texting’s platform allows you to log in from anywhere, on any device. Create an account, upload your list of opted-in contacts, compose your message, and send. It’s that easy! Now, you have an opportunity to directly communicate with customers, educate them as to why your dispensary is the best fit for their particular needs, and help them understand what you have to offer that your competitors don’t.
No Better Solution
At mere pennies per message, text marketing is as cost-effective as it is powerful. At about the same price as — or less than — email, and far less expensive than other marketing channels, text marketing is hands-down the most cost-effective medium available to cannabis dispensaries. To get started, sign up below, or call 855.339.6604 to discuss how text marketing can take your cannabis business to the next level.