When you get started with SMS marketing, one important component is the number you plan to use. You have the opportunity to use short codes or long codes, depending on the service you choose. Short codes are typically five to six numbers and only used by businesses and organizations for marketing purposes. Long codes… View Article
Reducing your environmental impact not only helps the Earth but it also can help you to attract more customers. Many people are concerned with their carbon footprint and choose greener companies. Going green can also save you money, create a healthier workplace, and you might even qualify for tax credits, according to… View Article
Customer engagement has become one of the biggest buzzwords in the marketing industry in the last few years. Engaged customers are those who have an emotional attachment to your company, and according to Business Journal people are using their emotions to drive their buying decisions more than ever before. This means… View Article
To get the most out of your text marketing program, it is essential to have a strong call to action (CTA). Because you are limited to just 160 characters, it is also important that your chosen CTA is concise. The best calls to action use action words that impart a sense of urgency. At their core, your text message… View Article
It has been said that the only constant in life is change. This adage can also be applied to mobile marketing. Your text marketing strategy will likely change over time as your business' mobile program grows. Your customers may evolve with your business, and your mobile subscribers may respond better to one type of… View Article
In the past few years, text marketing has started to surpass email marketing as the go-to way to communicate with customers. Although many companies have jumped on board, exponentially increasing the amount of mobile marketing spending, many remain unsure whether or not it is a beneficial marketing channel. The… View Article
Effective marketing is essential to business success, but it can be difficult for small businesses to build a healthy marketing budget. Employing a cost-effective solution like mass texting not only helps you save money on marketing, but it also provides other ways that your business can cut costs. Here are some ways… View Article
Summer is officially over and autumn has arrived. The change of seasons always offers an opportune time to step up your marketing game and infuse your campaigns with some seasonal promotions. There are many ways to leverage your SMS marketing program to increase interest in your seasonal items and boost your business… View Article
As a non-profit organization, you rely on donor funding to meet your operational and outreach goals. It is important to find fresh ways to engage potential donors and convince them to give. Text messages are an effective outreach tool that can help elicit more donations for your non-profit. Here are some tips for… View Article
Graham Jones is a Thought Leader on Internet Psychology and has extensive experience helping businesses understand the behavior of their customers. To learn more about Graham, visit his website at www.grahamjones.co.uk.
Text messaging is so popular that we must like it. Otherwise, surely we would avoid it. With… View Article