Your text message marketing strategy is only as strong as the foundation upon which you build it. As with any marketing campaign, careful planning and execution can help boost your chances of success. Therefore, it's important to take some key steps before you send that first text. Know Your Goals Your team needs to… View Article

When you send your customers text messages as part of your marketing strategy, one of the choices you have is to use a short code or long code service. Short codes are the 5- or 6-digit numbers most widely associated with marketing texts. Long codes are 10-digit numbers that appear similar to regular phone numbers.… View Article

When you have no personal experience with something, such as text message marketing, it can be easy to believe the rumors and myths surrounding it. Although SMS marketing is an effective way to connect with customers, many companies remain hesitant to jump on board. Often, the information that holds them back includes… View Article

Some businesses only consider Millennials as the prime target demographic for text message marketing. However, they miss out on many potential customers by not tailoring their marketing efforts to appeal to older demographics. Baby Boomers are one of the best generations to target, as they have the money, time, and… View Article

As summer winds down, children, teenagers, and young adults are preparing to head back to school. This means it is prime time for promoting seasonal deals. SMS marketing is an effective way to connect with your customers and promote your back to school sales. Many popular chains are jumping onto the trend, including… View Article

Text message marketing is taking the world by storm. Many companies are jumping on board to take advantage of the high open rates, conversion rates, and global reach. If you are looking for a new way to reach more potential customers and boost your bottom line, then you should consider partnering with a texting… View Article

The most important component of a successful text messaging campaign is creating content of value to your clients. In order to develop valuable content, you first need to know what type of messages your mobile subscribers want to receive. It helps to know your audience and their likes, dislikes, interests, and… View Article

Text message marketing can be an effective way to attract clients and keep them engaged. To benefit from the advantages of this type of marketing, you have to ensure that you remain compliant with current regulations related to commercial text messaging. If you do not abide by the rules, you could end up not just… View Article

To create the best text message marketing campaign, you have to track and monitor how your mobile subscribers respond. This helps you to see what works and what does not, so that you can incorporate changes that will boost your results. Tracking the data also allows you to catch any downward trends before they become… View Article

When you start an SMS marketing campaign, there is always a learning curve involved. It may take you some time to discover the best practices for your business. However, you can jump start the efficacy of your campaign by avoiding the most common pitfalls that can derail even the most well-thought out plans. Bad… View Article