It’s holiday season which means it’s the perfect time to step up your mobile marketing game. As shoppers frantically search for gifts to purchase, your retail business can alleviate the holiday stress through frequent mobile alerts. This year, savvy business owners are using innovative technology to expand their… View Article

A new article over at mobilemarketingwatch.com discusses surprising numbers for the smartphone market in the second quarter: Despite besting Wall Street expectations in terms of iPhone shipment volumes in Q2 of 2013, IDC announced Wednesday that Apple’s share in the worldwide smartphone operating system market posted… View Article

Have you ever wondered whether or not your information is safe on your smartphone? According to this CNET.com article, the government is out to find out just that for the top brands and models, such as Apple’s iPhone 5 and Samsung’s Galaxy S4.    The test in question will include the forthcoming… View Article

We've all run into the problem of setting your cell phone to "silent" only to later realize that you've misplaced it. According to cnet.com, Android users now have access to a new app that can help resolve this common problem: Download and install the free Android app SMSAlarm, which offers the rudimentary yet… View Article

The concept of  a smart watch has been thrown around for quite a while, but is it finally time for them to catch on in reality?   Pebble, a Kickstarter darling, raised more than $10 million and racked up 85,000 orders. Pre-order priced at $150, Pebble has a 1.26-inch backlit e-paper display and a resolution… View Article

So it looks like Google Hangouts may soon be adding SMS to their platform: Included within the list of permissions for Hangouts for Android are requests to read and send text messages (as Google+ user Kenny Strawn noticed). That Google is already asking for permission to do these things is an… View Article

Everyone else texts, why shouldn't pilots? There are a million uses for text messaging these days, but don't panic! Pilots aren't really texting the way you may think: Controllers and pilots aren't using their cellphones to text, even though many passengers now do using apps and in-flight Wi-Fi. Instead, planes with… View Article

If you were wondering how effective text message marketing can be, the results from a recent Experian study should put those doubts to rest: Forty-eight percent of consumers ages 18-24 say that a conversation relayed over SMS is just as meaningful as a phone call, according to a new study from Experian Marketing… View Article

Text Messaging was 'born' 20 years ago, in early December, 1992, when the first message was sent in the UK. To celebrate this monumental, technical/cultural event the BBC tracked down Matti Makkonen, the 'father' of SMS. He agreed to an interview - which of course was conducted via text message. You can read the… View Article

If you're used to using email marketing software, you've probably heard of the term autoresponder before. If not, a quick definition: a timed series of messages that go out to subscribers of a particular list. This concept works well for email - and we know from your feedback - that many of you are dying to apply this… View Article