You have been running your SMS marketing campaign for long enough to know exactly to which analytical tools to pay attention to determine how effective your campaign is. Studies have come out touting the high numbers texting has for most of these measurements, but how can you apply these numbers to what you see with… View Article
No matter how great your group texting campaign, it is inevitable you will have at least some subscribers choose to opt out of your campaign. Others will change their numbers and not tell you, leading to messages bouncing. However, if your campaign starts to falter, then this churn rate is going to increase. There are… View Article
Your loyal clients anticipate with excitement anytime your art gallery debuts a new exhibition or places an artist's work on sale. You want to find ways to engage with potential clients and improve attendance at your events. It is also important that you find ways to ensure that any communication you send to them is… View Article
Many businesses rely on group texting as a way to send offers, coupons and other deals to their customers. When you first start out with this new medium, it can be difficult to know exactly what to send. The right offers lead to high redemption rates and an increase in business, while a so-so offer will make your… View Article
Comics, superheroes, science fiction, and other associated genres have exited the fringes and now exist in the mainstream. This provides a boost to your comic shop business, but you still have to find ways to let your potential audience know about your store and drive business. SMS marketing provides a lucrative… View Article
As you start your SMS marketing campaign, it is important to create some parameters that help you analyze its effectiveness. There are several different analytic tools from which to choose. Most texting platforms provide several tools as part of your service. It helps to have a better understanding of what they are… View Article
There is always some doubt when adopting a new marketing strategy, as you are unsure whether or not it will provide the promised return. Analyzing statistics provides a key insight into the general effectiveness of a particular marketing tool. The statistics of group texting give little doubt as to its efficacy and… View Article
When a potential customer's car breaks down, you want them to think of you to handle the repairs. Marketing helps you to increase the awareness of your company, which leads to additional customers. However, you need to have a way to really interact with customers and facilitate engagement so you stand out from your… View Article
There is more to a successful SMS marketing campaign than just getting people to sign up. It is just as important to retain them so you have many opportunities to convert them to and/or maintain them as customers. One way to do this is to send targeted messages with value to your subscribers. Not everyone is… View Article
You discovered text message marketing and jumped on board, taking the time to do your due diligence before starting your campaign. You saw immediate success, followed by a continued strong participation. Over time, your numbers started to plateau and then dip. This can be a perfectly natural process when you do not… View Article