Your mass text messaging campaign's success depends on your calls to action. Want to improve the ROI of your next marketing campaign? Start with your calls to action! A compelling call to action encourages your audience to take the next step, an action which typically benefits your business. In order to be effective… View Article

Mobile usage continues to grow globally. Photo credits: feuillu. The world is going mobile. An unprecedented 91 percent of adults in the United States now own a mobile phone, and that number increases steadily each year. From a business perspective, mobile marketing is becoming increasingly popular with companies… View Article

Text message marketing is an effective way to reach Millennial consumers. Photo credits: micurs. Millennials are widely known as one of the most tech-savvy generations. A recent survey estimates that 85 percent of consumers in the 18 to 34 age bracket own smartphones. For businesses interested in reaching this… View Article

Group texts can help your business engage with new customers. There's a lot of buzz in the mobile marketing world about short code versus long code text messaging. Both are used frequently by marketing teams interested in engaging with potential customers. But there is some confusion about the differences between the… View Article

Contests are a great way to promote your business. Your business just launched its first contest. The prize package is amazing and the entry process is simple. The only issue is that you aren't getting as many entries as you'd anticipated. Since you've already tested out the entry form for ease of use with numerous… View Article

Group texts help people prepare in the event of an emergency. Emergency group text alerts have the potential to save thousands of lives. The immediate nature of text messaging ensures that important alerts are received quickly, and organizations are using mobile to share information in many different ways. College… View Article

Mass text messaging can help you reach your customers during the NFL playoffs. The NFL playoffs are among the most-watched sporting events in the United States. For many sports bar owners, January and February mean big business. Football fans are looking for a fun place to enjoy the games with friends, and the… View Article

Farmers are using group texting to improve communication with staff and vendors. Photo credit: Jim Fischer Thinking about a farm likely conjures up picturesque images of a red barn set against the backdrop of rolling green fields filled with livestock. Chances are mobile technology is not the first thing that comes… View Article

New Year's Eve is a time to celebrate. Photo credit: ginnerobot. It's hard to believe that a new year is just around the corner. If your business is planning a special event to celebrate, you may be in the midst of your marketing efforts to get the word out to potential customers. New Year's Eve is a popular night to… View Article

Using the right tone in your text message marketing campaigns is important. Text messaging has become a popular channel for businesses interested in sharing promotional messages with potential customers. But as with anything else, some text message marketing efforts are more effective than others. The success of a… View Article