Understanding current laws about mobile marketing can help protect your business from legal threats. Mobile technology changes quickly, and so do the regulations for businesses using it as a marketing tool. If your company relies on mass text messaging or another form of mobile marketing to connect with your… View Article

Many business owners are concerned about the security of their customers' mobile data. A data breach can spell disaster for a business. To that end, the safety of customers' personal information is something that's critically important to most business owners. For those who are working with a mobile communications… View Article

Exclusive text message offers make your customers feel important and valued. It goes without saying that it's hard to resist a good deal. Think about your own experiences as a customer, and how you've felt when you got a bargain on a popular product. Maybe you were out shopping for Black Friday and you were lucky… View Article

Mass SMS polls are a useful tool for businesses. Mass SMS polls of customers can have several benefits for business owners. Not only do they allow you to gather feedback more quickly than a traditional survey, they can be used to collect input on various metrics. Are you deciding which new product you'd like to… View Article

Text message marketing is a great way to get your customers' attention. There are a number of best practices to abide by when it comes to text message marketing. If you are a business owner that's thinking of using mobile to engage with your customers, taking the time to learn about text message best practices can… View Article

Understanding what your customers want can help you get better results from your marketing efforts. One of the most frustrating scenarios in the marketing world is missing the mark with an advertising effort. It goes without saying that some campaigns are more effective than others, but it's still unfortunate when… View Article

Limited time offers are often more appealing to customers. Take a moment to think about your own shopping behaviors. When you see a percentage off discount that's valid for one day only, doesn't it make you want to make a purchase just to take advantage of the deal? Marketers use this strategy to get customers'… View Article

Mass text messaging is a relatively inexpensive way to reach a large audience. Are you interested in reaching your customers via a mass text messaging campaign but concerned that this marketing approach is simply too expensive? Not to worry. Mass texting doesn't have to be a costly endeavor for your business. There… View Article

Group texting can help your business reach a larger audience. Group texting is becoming a popular marketing tool for businesses. A brief look at how mobile technology has evolved over the past decade, and it's easy to understand why. Today, mobile phone penetration is soaring close to 90 percent, and text messages… View Article

Before smartphones became popular, flip phones were a must-have for mobile users. Mobile technology has advanced at the speed of light over the past decade. But ten years is just a blip on the radar in the grand scheme of things. While mobile phone adoption has soared globally, the technology itself is still in its… View Article